Download Pdf Content Strategy for the Web

Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content-Strategy-for-the-Web.pdf
ISBN: 9780321808301 | 240 pages | 6 Mb

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780321808301
• Publisher: New Riders

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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

COPE App: Content Strategy for the Web - Kristina Halvorson and
Content Strategy for the Web - Kristina Halvorson and Melissa Rach - ContentStrategy.com. Content Strategy for the Web - Google Books Result
Hey, there, everyone who was in my content strategy workshop. Sorry this was late. But it should be thorough! (Complete deck is at the end.) review: content strategy for the web = must-read! | InsideTimsHead
Since Kristina Halvorson's Content Strategy for the Web only came out last year this wouldn't have been possible, but if your work involves web  I'm Kristina Halvorson, CEO Brain Traffic and Author, Content
I'm Kristina Halvorson, CEO Brain Traffic and Author, Content Strategy for the Web. Ask Me Anything! 78 points via halvorson on Apr 29 2013 Flag Ask Inbound   CASE - Content Strategy for the Web
This book offers practical advice and guidance for those looking to get control of content, online and off. The authors discuss how to evaluate, manage, and be  Content Strategy for The Web | Taylor Garries
This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The book has an  Content Strategy For The Web - Avoid Web Marketing Downfall
Content Strategy For The Web – Avoid Web Marketing Downfall Your content strategy for the web may not sometimes align with your goals  Books & Drinks! CS for the Web, 2nd Ed. and CS: Business, Brands
Hey everyone! For May's Meetup, we'll have Happy Hour and a book discussion. There are several important books that came out towards the end of 2012 that Content Strategy for the Web (Voices That Matter): Amazon.co.uk
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A practical one-day course for the hands-on web editor or content manager. Book Review: Content Strategy for the Web - Scatter/Gather: a
kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any  The Living Web: Content Strategy for Thriving Spaces | Domain7
How do we build web places that actually meet human needs? If you've been reading our blog at all in the last year you know that it starts with  Content Strategy for the Web (Voices That Matter): Amazon.co.uk
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Contemporary websites offer more than just information about your company, contact information, and your product offerings. A content strategy  Content Strategy for the Web - The Book Depository
A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge 

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